How to Compare Makeup Prices, Sizes, and Value
How to work out price per gram or milliliter and cost per use, account for shelf life, and judge sets, minis and refills.
By Sunil Dutt · 4 min read
Category
Makeup counters offer many versions of the same product, and the differences are not always obvious. These guides compare formats and formulas: liquid and powder foundation, BB cream, CC cream and tinted moisturizer, liquid and bullet lipstick, cream and powder palettes. The buying guides for concealer, mascara, eyeshadow, primer and setting spray explain the terms on the pack, and a closing guide shows how to compare prices, sizes and value.
Find articles by topic, or open the full list of categories.
How to work out price per gram or milliliter and cost per use, account for shelf life, and judge sets, minis and refills.
By Sunil Dutt · 4 min read
How setting sprays work, the finishes available, how to read claims such as 16-hour wear and which type suits your skin.
By Sunil Dutt · 4 min read
What primers do, the main types by purpose and base, how to match one to your skin and foundation, and whether you need one.
By Sunil Dutt · 4 min read
How cream and powder palettes for face and eyes compare in finish, wear, skin type suitability, hygiene and travel.
By Sunil Dutt · 4 min read
How liquid and bullet lipsticks differ in finish, wear, comfort and ease of use, and which to choose for different occasions.
By Sunil Dutt · 3 min read
How to choose an eyeshadow palette you will actually use: shade layout, finishes, quality signs, size and value.
By Sunil Dutt · 4 min read
How mascara brush shapes and formulas create length, volume or curl, and how to choose for your lashes and eyes.
By Sunil Dutt · 4 min read
How to choose a concealer by coverage, texture, finish and shade for under-eyes, blemishes and dark marks.
By Sunil Dutt · 4 min read
How BB creams, CC creams and tinted moisturizers differ in coverage, purpose and feel, and which suits your skin and routine.
By Sunil Dutt · 4 min read