ASO Manager

We are looking for an ASO Manager to lead and optimize our app store presence across platforms. The ideal candidate should be experienced in App Store Optimization (ASO), keyword research, and app marketing strategies that drive downloads and engagement.

Key Responsibilities:

• Develop and implement ASO strategies for iOS and Android apps.
• Conduct keyword research, optimize app titles, descriptions, and metadata.
• Monitor app performance metrics and rankings to improve visibility.
• A/B test creatives including icons, screenshots, and videos.
• Analyze competitors and market trends to refine strategies.
• Collaborate with developers, designers, and marketing teams.
• Track user acquisition and retention metrics for performance reporting.
• Stay updated on ASO best practices and algorithm changes.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 2+ years of experience in ASO or mobile app marketing.
• Strong understanding of app store algorithms and ranking factors.
• Proficiency with ASO tools like AppTweak, Sensor Tower, or MobileAction.
• Experience with Google Play Console and Apple App Store Connect.
• Knowledge of mobile analytics and performance tracking tools.
• Excellent communication and analytical skills.

Written by Arni Sun

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